Stay updated on algorithm changes across major social platforms. Know when your reach might be affected.
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X, formerly Twitter, has announced it is launching a custom timelines feature that allows users to pin specific topics to their home tab in the X app for iOS. The company says custom timelines are powered by Grok AI, which understands the social media platform's algorithm personalization so that timelines are tuned for individual users. Paying users will see an Add+ button appear next to the Following tab, with support for over 75 topics, ranging from design to robotics to real estate.